Guardian newspaper advert

The poster above uses bright colours to attract the audiences attention. This effect is also achieved by the use of negative space within the advert. This helps to highlight the usage of the bright colours and it makes the actual image stand out more. The advert shown uses a lot of exclamation marks. This is used to show the voices and opinions  of the people and saying that they should speak their thoughts and opinions more. However, this advert is also telling the audience that the guardian only says stuff that is worthwhile. It is also promoting its website as it contains their web address just


The Times newspaper advert

advert is no longer avaliable

this advert is very simple but at the same time it is very effective. The image itself shows all the 6 sections which are found within this newspaper. The advert also does good use of the text. The style of font is instantly recognisable to the times and the audience will recognise that. Although the logo itself is quite small and doesn’t take up a lot of space on the advert. This is perhaps done to create a more simplistic image which is not too cluttered. The use of natural colours will also make it appeal toward the older audiences.